Insights.

Field notes on marketing across many brands, locations and channels: what works when a brand has to stay consistent at scale.

Awards

Laser is a finalist for Marketing Campaign of the Year, again

A year after winning it, Laser Plumbing & Electrical is a finalist at the 2026 Westpac New Zealand Franchise Awards, for the Laser CPD property managers growth campaign we built together.

Chris Boyle · 2 min read · October 2026

Laser New Zealand names Mighty Supplier of the Year

At the Advantage Conference in Fiji, Laser Plumbing & Electrical named Mighty its Supplier of the Year for 2026, two years on from a finalist placing in 2024.

2 min read

The campaign that won Marketing Campaign of the Year

The campaign we built for Laser won FANZ Marketing Campaign of the Year 2025. As category sponsor, we handed the trophy to our own client.

3 min read

Why franchise marketing breaks at 30 locations

Past a certain size, goodwill and shared PDFs stop holding a network together. The fix is to make the on-brand option the fastest one.

6 min read

Want the next one?

We write about marketing across many locations, brands and channels. Ask and we'll send new pieces your way.

Ask to be added