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Head office and franchisees.

We set a national growth plan with head office, then make sure every franchisee can put it to work in their own area, at a cost that suits them.

We've looked after G.J. Gardner Homes' franchise network since 2018.

We understand the advantages and the complexity of a franchise group, for the franchisees and for the franchisor. A franchise in central Auckland and one in a rural town need different plans. A national plan has to hold the brand together and make sense to the franchisee who pays for part of it. So it includes activity each franchisee can take up in their own area, and reporting that gives head office and every franchisee the same view.

A national plan with local options

Sized for big metro franchises and small regional ones.

Social posts checked before they go live

Submitted through Standa.io and checked against the brand before publishing.

Growth campaigns with a track record

See what other franchisees ran and how it performed, then run it locally.

A Marketing Standards programme

Builds each franchisee's marketing knowledge and gets head office's chosen activity running everywhere.

A typical franchise engagement

01 Start

Understand the network, create the plan

Review what every franchisee runs and spends, then set the national plan with head office.

UsesResearch Strategy

02 Develop

Set up the programme

Brand guidelines, the franchisee portal in Standa.io, and a local version of the national campaign for each area.

UsesCreative & campaigns Standards & platform

03 In-market

Keep it working, area by area

Paid campaigns run in every area that takes them up, judged on the enquiries and jobs they bring in.

UsesDigital marketing

Featured case study

Laser

Laser is a national group of more than 100 local plumbing and electrical businesses. We created ‘Across the Country, Around the Corner’ to show the strength of that network across New Zealand, and it won Marketing Campaign of the Year at the 2025 Westpac New Zealand Franchise Awards. We also work with O'Brien, Just Cabins and G.J. Gardner Homes.

Read the Laser case study

O'Brien: recruiting trades to regional towns

G.J. Gardner Homes