Laser across the country and around the corner.

Laser’s size is its strength, but homeowners couldn’t see it. Most members are local businesses whose owners know their customers by name, with a national group behind every one of them.

From the concept through to strategy and asset production, Mighty project managed, produced and ran the media. That meant travelling the country with a film crew and photographer, working with the members to produce the videos.

Eight member businesses starred, from Laser Electrical Mangawhai to Laser Plumbing Dunedin, chosen from 18 audition videos. The campaign then rolled out across video, billboards, digital ads and print over 12 months, and members could add a version naming their own town.