By your situation
Franchise networksHead office and franchisees, on brand and on timeCooperatives & buying groupsIndependent members, one coherent brandCorporatesLarge businesses with several brands or locationsIndependentsGrowing and emerging businesses, same senior team
What we bring
01Research02Strategy03Creative & campaigns
04Channels
Digital marketingB2B & tradeWebsitesAI tools
Standards & platformFranchise marketing management software
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Home / What We Do / Corporates

Many brands across a large group of stakeholders.

We work with brands that are first or second in their category, often several from the same group, and plan each brand's growth on shared research and reporting.

Fletcher BuildingNine brands, from GIB and Pink Batts to Comfortech
Watts Water TechnologiesApex, AVG and Enware in New Zealand, Australia and Ningbo, China

Working across a portfolio

Research, infrastructure and reporting are built once and shared across the group, while each brand keeps its own identity. Where products sell through merchants, we build point-of-sale campaigns that link each claim to a real purchase.

01

Point-of-sale campaigns

The customer buys through the merchant, the purchase is confirmed, and they claim their reward.

02

Launches and campaigns

Product launches, digital advertising and websites, planned across the portfolio.

03

Shared research and reporting

One read on the market and one set of dashboards for every brand.

04

One senior team

The same people direct every brand in the portfolio.

A typical portfolio engagement

01 Start

Research and plan

Competitor and campaign reporting across the brands, and a multi-year plan for growth.

UsesResearchStrategy
02 Prepare

Assets, timeline and budget

Assets for each brand, an approved timeline and budget, and the claim mechanism behind any merchant promotion.

UsesCreative & campaignsB2B & trade
03 In-market

Run it and improve it

The agreed programme runs, is measured on the sales it brings in, and is reported in one place.

UsesDigital marketing
Iplex at Mico

Featured case study

Iplex at Mico

Iplex sells through Mico branches nationwide, and we run its trade promotions at the counter. They range from Subway rewards to a tiered fittings promotion that won plumbers back after a stock shortage.

Read the Iplex at Mico case study
Apex Valves: launching a lead-free range
GIB Weatherline: from launch to the 2026 campaign

Sound like your portfolio? Let's talk.

Contact us