Growing Iplex’s share at Mico with rewards at the counter.

Iplex saw an opportunity to grow with the small and medium plumbers buying through Mico. Any reward had to be easy for customers to enter and take no extra time from branch staff, and it had to be robust enough that nobody could claim more rewards than they had earned.

We created a unique process for the counter. Anyone buying fittings, whether a plumber, builder or electrician, could enter at the counter, show their proof of purchase and receive their reward before they’d got back to their vehicle.

‘Build your Pipeline. Get Fitting Rewards’ ran at Mico branches from 1 March to 30 April 2026, with the reward rising with the spend, from a Toadfish knife set to a Swanndri jacket. We made the posters, counter mats, app, email and Google ads, and sourced and shipped the prizes. It followed simpler promotions, like a $12 Subway eCard for five lengths of DWV pipe.