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Making Pink Batts the guide to the new H1.

New Zealand’s H1 energy efficiency rules changed again for 2026. Pink Batts wanted to be the first place builders and specifiers went to understand them, so we wrote the digital strategy, made 16 static ads and six videos, and ran the media that sent people to the updated H1 Hub.

ClientPink Batts
MarketNew Zealand
Year2026
ServicesStrategy, creative, digital media, reporting
Video ad, Google Demand Gen
Three Pink Batts H1 static ads
Static ads
Vertical video, Meta
Pink Batts H1 vertical static ad
Story ad

The result

Reach, February to April 2026About 689,000 impressions across Google and Meta for $2,244 in media
Google Demand Gen15,484 clicks at a 3.44% click-through rate and $0.07 a click
Meta3,633 landing page views
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