Rebranding the Fairview franchise network.

Fairview needed to reach the people who choose windows and doors: specifiers and builders. The existing brand leaned heavily on red and wasn’t pitched at that audience.

The refresh reduced the dominance of red and gave the brand a more considered feel, without losing recognition. We refreshed the font, tone of voice and imagery style, and developed a refreshed website.

We considered assets for homeowners as well as builders and specifiers, from specification guides with transparent pages to care and maintenance brochures. We also reviewed showroom design, giving every fabricator a guide to bringing the brand into their own showroom.