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The campaign that won Marketing Campaign of the Year

At the 2025 Westpac New Zealand Franchise Awards, the campaign we built for Laser Plumbing & Electrical won Marketing Campaign of the Year. As the sponsor of the category, we had the odd pleasure of handing the trophy to our own client.

The Westpac New Zealand Franchise Awards are run by the Franchise Association of New Zealand.

So when Laser's name was read out, the people handing over the trophy were us. You don't plan moments like that, but we'll take it.

The FANZ Marketing Campaign of the Year 2025 trophy, awarded to Laser Plumbing and Electrical, sponsored by Mighty
Marketing Campaign of the Year, 2025: our campaign, Laser's award.

Our work, our client's win

The award goes to the franchise, Laser, for its marketing that year, and we're the agency behind the campaign. The winner is the judges' call, not the sponsor's. So this is Laser's trophy, earned with work we were proud to build for them.

A client winning on stage says more about our work than an award of our own would.

Why we sponsor it

We sponsor Marketing Campaign of the Year because franchise marketing rarely gets the credit it deserves. Running one brand well is hard. Running it across dozens of independent locations, on brand and on time, is harder, and the people who pull it off should be recognised for it.

We're active members of the Franchise Association, and we're looking forward to this year's awards night on 14 November. Whoever takes the category next, we'll be glad to hand it over.

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