Taking ground screws from certification to local leads.

Most New Zealand builders and designers default to concrete. Stop Digging needed specifiers to trust ground screws, and homeowners planning decks and granny flats to ask for them.

In 2023 we announced the CodeMark certification to architects, developers and builders with print, digital and Google Display ads under the line ‘Tread lightly on the land’. CodeMark removes the need for PS1 and PS4 producer statements in most situations, which answers a specifier’s first question.

Since then we’ve run always-on Meta lead generation for decks, granny flats and transportable buildings. Campaigns run centrally under each partner’s page and target their territory. Partners fund their own spend, leads go straight to them with a 24-hour response rule, and each partner has a live dashboard.