Launching Apex Valves’ lead-free range.

New Government legislation meant Apex had to take the lead out of the brass in its valves. The new lead-free product had to reach the trade, specifiers and Apex’s own teams, and they all needed to know what had changed, why, and what to buy.

Trade, specifiers, internal teams and people at events each needed the news in a different format, but it had to be the same news.

We completed the website, print collateral, downloadable collateral, emails and digital advertising, along with billboards and material for Apex’s internal teams and events, all carrying one launch message for the lead-free valve: ‘Changed for good’.