Independent members, one coherent brand.

Co-ops, buying groups and licence groups work like a franchise network with one difference: every member chooses whether to take part. We build programmes members opt into because they bring in customers.

Where we startedITM, a co-op of independent merchants

Clients nowLicence groups including Stop Digging

Planning with a co-op

A co-op has to reach agreement before it can act. We plan with the group the way we would with a franchise head office, then give each member marketing that suits the size and stage of their business.

Programmes members opt into

Each member chooses the programmes that suit their market and budget.

Ready-to-run campaigns

Assets a member can put in market with their own location, offer and details, still on brand.

Results members can share

Members see which campaigns worked for others, then run them.

A typical co-op engagement

01 Start

Plan with the group

Plan the year with the group's marketing team or board, then turn it into programmes with a clear cost members can see before they sign up.

UsesResearch Strategy

02 Prepare

Give every member what they need

Standa.io access, campaigns ready to run with their own details, and the landing pages or entry forms each one needs.

UsesCreative & campaigns Websites Standards & platform

03 In-market

Run it and measure it across the group

Campaigns run for every member who opts in, measured on what each one brings in.

UsesDigital marketing Standards & platform

Featured case study

Stop Digging

We run Stop Digging's campaigns centrally and target them to each regional partner's territory, with leads sent straight to that partner. The national Meta campaign has produced 885 leads at $8.14 each.

Read the Stop Digging case study