Mighty | Building and construction marketing

Our history in construction.

Building and construction is where much of Mighty's work has grown up. The industry runs on long relationships and technical detail, and it rewards an agency that learns both.

We've worked with GIB since 2018, on the manuals, product launches and campaigns behind the brand. Today we work across Fletcher Building, with Pink Batts, Firth, Iplex, Humes, Dricon and Fletcher Wood Products.

Our plumbing work runs on both sides of the Tasman, with Apex Valves in New Zealand and AVG and Enware in Australia, alongside independent brands such as Bostik, Gerard Roofs and Fairview Windows & Doors.

On the building side, we've looked after G.J. Gardner Homes' franchise network since 2018 and work with Navigation Homes, Laser Plumbing & Electrical and O'Brien. Working at both ends means we see how a product is chosen, bought and installed, not just how it's advertised.

GIB plasterboard systems, by Winstone Wallboards

Pink Batts insulation, by Tasman Insulation

G.J. Gardner Homes, residential building franchise

Laser Plumbing & Electrical franchise network

O'Brien Electrical & Plumbing franchise network, Australia

Just Cabins portable cabin hire franchise network

Who we market to.

A building product has to win over several people before it reaches a site. Here's what we make for each of them, and a case study that shows it.

See all work

Architects, designers and engineers

Technical manuals, design guides, data sheets and specifier websites, plus consenting guides for the building officials who sign work off.

Firth Low Carbon ConcreteTaking lower carbon concrete to builders and specifiers

Building merchants and counter staff

Counter promotions, trade rewards, sample boxes and point of sale, so a product is front of mind when the trade comes in to buy.

Iplex at MicoRewards at the counter to grow share at Mico

Builders and trades

Trade campaigns, installation guides, competitions, education days and trade stands.

GIB WeatherlineLaunching a rigid air barrier, from research to market

Product launches

A new product taken from research to market, with the material each of these audiences needs on the same day.

Apex ValvesLaunching a lead-free valve range

Homeowners

Consumer campaigns, brochures, showroom material and websites.

Gerard RoofsBrochures, signage and digital in three markets

Franchise and dealer networks

National campaigns that each location can run in its own area, managed through Standa.io.

G.J. Gardner HomesMarketing support for a building franchise network

When the rules change

Guides and campaigns that explain a change like H1 to the trade, before it catches them out.

Pink Batts H1Making Pink Batts the guide to the new H1

Chris Boyle, founder of Mighty — Chris Boyle, Founder & Director

Industry involvement.

Chris Boyle, Mighty's founder, served on the New Zealand Certified Builders Auckland committee for nine years, two of them as Vice President.

Mighty has supported NZCB for ten years, producing its education day and golf day booklets and material for its LBP days, and Chris presented a marketing session for builders at the 2024 NZCB conference.

We also redesigned Build magazine for BRANZ. Read the case study

Common questions.

Which building product brands has Mighty worked with?

Within Fletcher Building: GIB, Pink Batts, Firth, Iplex, Humes, Dricon and Fletcher Wood Products. Within Watts Water: Apex Valves, AVG and Enware. Independent brands include Bostik, Gerard Roofs, Fairview Windows & Doors, Allco, Fireshield, Formance, Vent and FMI Glass.

Can Mighty reach architects and specifiers?

Yes. Much of our construction work is technical: manuals and design guides for GIB, Formance and Allco, a specifier website for Fairview Windows & Doors, and the launch of Firth Low Carbon Concrete to builders and specifiers.

Does Mighty work in Australia?

Yes. We work from Auckland and Sydney, for AVG, Enware and Hotwire in Australia, Bostik on both sides of the Tasman, and the O'Brien franchise network on the east coast.

How do you market a building code change like H1?

We turn the change into something the trade can act on. For Pink Batts we made the guide to the new H1 energy efficiency requirements, and for TCL Hunt we ran an H1 campaign.

Do you work with builders and building franchise networks?

Yes. We've looked after G.J. Gardner Homes' franchise network since 2018, and work with Navigation Homes, Laser Plumbing & Electrical, O'Brien and Stop Digging. We also support New Zealand Certified Builders.

Who should I talk to?

Chris Boyle, our founder, on +64 9 300 3060 or chris@mighty.nz.

Building and construction.