By your situation
Franchise networksHead office and franchisees, on brand and on timeCooperatives & buying groupsIndependent members, one coherent brandCorporatesLarge businesses with several brands or locationsIndependentsGrowing and emerging businesses, same senior team
What we bring
01Research02Strategy03Creative & campaigns
04Channels
Digital marketingB2B & tradeWebsitesAI tools
Standards & platformFranchise marketing management software
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Home / What We Do / B2B & trade

Marketing to the trade, where the buying happens.

Campaigns, promotions and direct activity for builders, merchants, specifiers and other trade buyers, aimed at repeat orders and long-term trade relationships.

Where trade sales happen

A trade customer might buy at a merchant, on a rep's advice or because they've used you for a decade. We plan for all of it: promotions tied to real purchases, material that goes in the post or into a rep's hand, and content the industry reads.

01

Trade promotions

Point-of-sale campaigns that link each claim to a real merchant purchase.

02

Relationship activity

Events, invitations and account programmes that keep trade customers close.

03

Direct

Post, hand-outs, samples and counter material.

04

Industry content

Trade publications, technical renders and animation.

Laser CPD

Featured case study

Laser CPD

Professional development sessions Laser members present to property managers. By April 2026, 32 members had attended the training to run them.

Iplex at Mico: trade promotions in branch
Read the Fairview case study
Step 04 of 04: Channels

The channels turn the work into enquiries, sales and trade relationships. Standa.io holds it together across every site.

Digital marketing Websites AI tools
Next: Standards & platform

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