Supporting Bostik across Australia and New Zealand.

Bostik sells to crafters, parents and schools, and to builders and tradespeople. Both needed something new every month: back to school, Easter, Mother’s Day, Halloween and Christmas on one side, new products and training on the other.

We created stationery campaigns with a seasonal craft project for each moment in the school and family year, like Bobbing Ghosts for Halloween and Easter Bunny Cups, carried by display, Meta and short vertical videos pointing to step-by-step pages.

For the trade we developed an education portal for builders: read the product material, answer ten questions and receive a certificate towards LBP training, with live webinars alongside, including Mandarin-language sessions. We also ran always-on digital ads and produced Bostik’s technical literature.