Turning RÜH’s new app into repeat visits.

The Bite app changes how RÜH customers order and pay, and how RÜH can reach them, reward them and bring them back. Over-the-counter orders carry the lowest average spend of any channel the cafés run.

The job was to turn the launch into a habit: more downloads, bigger orders, and customers who come back through the app.

We wrote the launch plan around five touch points, from a first-order incentive and in-store activation to rewards that favour the app and messages that bring people back.

Then we wrote and designed RÜH Rewards around the brand’s own idea, RÜH means soul, with the line Always with you. It ran across social posts, in-store TV screens, table cards, window decals and cup lid stickers.