Launching Bostik EcoStik in the New Zealand stationery market.

EcoStik was entering a very competitive stationery market at back-to-school time, up against a shelf full of similar products, with an audience of kids and parents. It needed to stand out on the shelf and explain why it was the eco choice.

We created the EcoStik mascot, a glue stick with a face, arms and legs, so the product could tell its own story. The 15-second animated film follows a seed growing into a plant and a recycled paper bag, then the mascot rolls in the EcoStik globe: ‘An eco-conscious glue stick’.

We produced a landing page, digital ads, the video, in-store advertising and direct mail packs, all carrying the mascot and the same message.