Turning every Quickie Kit into a chance to win.

Quickie Kits bundle the valves, fittings and insulation a plumber needs to install a storage hot water system. AVG wanted to reward the plumbers who use them, and give the merchants who sell them a reason to put the kits in front of their customers.

We created the competition concept and the creative, from posters and flyers for the merchant counter to website banners and digital ads, with a new prize line-up each year from retailers like JB Hi-Fi and Flight Centre.

We built the entry mechanism with it: a sticker on every eligible kit, peeled back to reveal a unique code that plumbers enter online, with a draw each month from May to August. We also built the landing page and terms and conditions, and the comms that kept merchants and their branches involved.