Finding Australia’s fastest plumber.

Plumbfast gives plumbers face-to-face technical training on AVG Quickie Kits, then puts them up against their peers in a timed installation. Local rounds around the country feed a national final.

AVG wanted the 2025 Showdown to feel bigger, sign up more plumbers, and set Quickie Kits apart from imitators.

We refined the Plumbfast logo into a 2025 Showdown badge, then built the campaign around a cast of illustrated plumbers, each one daring the reader to prove how quick they are on the tools.

The work ran across Meta ads, an A3 poster and a pull-up banner for branches and events, and website content with the rules, the prizes and a tournament table for posting the winners of each round.