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Home / Our Work / Ideal Electrical

A samurai sword for Ideal Electrical’s best customers.

Ideal Electrical runs a national chain of electrical supply stores for the trade. To invite key customers to the Rugby World Cup in Tokyo, we made an invitation they could not put down.

ClientIdeal Electrical
MarketNew Zealand
Year2019
ServicesConcept, packaging design, print

The brief

Ideal Electrical wanted a stand-out invitation to the Rugby World Cup in Tokyo for its customers.

What we made

We developed a samurai sword housed inside a folded box, made without glue or staples.

Ideal’s sales team hand-delivered each pack to their customers. It created a lot of engagement and helped build those relationships even further.

The closed Ideal Electrical invitation box
The box
The sword inside the open box
The sword
The box opened out flat
Folded with no glue or staples
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