After completing their first Residential Systems Book, Drispace approached us to develop an eye-catching campaign to announce its release. While a full marketing mix was employed, we constructed this amazing pop-up house to get cut through with Architects.

The house was placed inside a sleeve, flat, popping up when opened. The house was placed on the front of Build Magazine and sent to Architects and Architectural Designers.

The result? Immediate engagement including requests for training and literature.

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