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Ideal Electrical

Ideal Electrical

Ideal Electrical operate a national chain of electrical supply stores for the trade.

Product or Service

Invitation to the Tokyo Rugby World Cup


Mighty was approached to develop a stand-out invitation to the Rugby World Cup in Tokyo, for Ideal Electrical’s customers.


Mighty developed a Sumurai sword, housed inside a folded box with no glue or staples. The sales team then hand-delivered each pack to particular clients.

The result – a lot of engagement was created with the clients, helping build the relationship even further.