Asona are a New Zealand based manufacturer of stunning interior wall and ceiling acoustic products.
Mighty has worked with Asona over a number of years to complete a brand refresh, rolled out in printed material and in digital advertising.
Mighty was tasked with making the products the hero and bringing consistency to the promotional material.
Taking direction from the logo, square and rectangular shapes were introduced and the colour pallet simplified to match the logo. Frames were introduced to direct peoples attention to the imagery.
A heirachy was introduced to allow the advertising and collateral to direct readers eyes around the information, without distracting from the beautiful imagery.
8 December 2020